DIE IDA
DIE IDA
DIE IDA
DIE IDA
Rebranding and digital presence for DIE IDA – a photographer with over eight years of creative work. A new identity and portfolio website that brings structure, emotion, and clarity to her growing archive.
Rebranding and digital presence for DIE IDA – a photographer with over eight years of creative work. A new identity and portfolio website that brings structure, emotion, and clarity to her growing archive.
Rebranding and digital presence for DIE IDA – a photographer with over eight years of creative work. A new identity and portfolio website that brings structure, emotion, and clarity to her growing archive.
Rebranding and digital presence for DIE IDA – a photographer with over eight years of creative work. A new identity and portfolio website that brings structure, emotion, and clarity to her growing archive.
Client
Client
Client
Client
DIE IDA Fotografie
Industry
Industry
Industry
Industry
Photography
Service
Service
Service
Service
Rebranding
Digital Design
Web Development
CMS
Duration
Duration
Duration
Duration
8 weeks

OverView
OverView
OverView
OverView
DIE IDA is a Berlin-based photographer known for her sensitive, authentic approach to portrait and editorial work. Our collaboration began with the challenge of shaping a new identity that reflects her personality and visual language, while giving her extensive photo archive the space it deserves. We designed a custom website powered by a CMS that allows her to update and expand her portfolio with ease — and put special care into making it fully responsive across all devices. The visual system was extended into physical touchpoints as well, including business cards and branded merchandise like tote bags, to reflect the calm, confident tone of her brand.
DIE IDA is a Berlin-based photographer known for her sensitive, authentic approach to portrait and editorial work. Our collaboration began with the challenge of shaping a new identity that reflects her personality and visual language, while giving her extensive photo archive the space it deserves. We designed a custom website powered by a CMS that allows her to update and expand her portfolio with ease — and put special care into making it fully responsive across all devices. The visual system was extended into physical touchpoints as well, including business cards and branded merchandise like tote bags, to reflect the calm, confident tone of her brand.
DIE IDA is a Berlin-based photographer known for her sensitive, authentic approach to portrait and editorial work. Our collaboration began with the challenge of shaping a new identity that reflects her personality and visual language, while giving her extensive photo archive the space it deserves. We designed a custom website powered by a CMS that allows her to update and expand her portfolio with ease — and put special care into making it fully responsive across all devices. The visual system was extended into physical touchpoints as well, including business cards and branded merchandise like tote bags, to reflect the calm, confident tone of her brand.
DIE IDA is a Berlin-based photographer known for her sensitive, authentic approach to portrait and editorial work. Our collaboration began with the challenge of shaping a new identity that reflects her personality and visual language, while giving her extensive photo archive the space it deserves. We designed a custom website powered by a CMS that allows her to update and expand her portfolio with ease — and put special care into making it fully responsive across all devices. The visual system was extended into physical touchpoints as well, including business cards and branded merchandise like tote bags, to reflect the calm, confident tone of her brand.




The Challenge
The Challenge
The Challenge
The Challenge
After eight years of producing editorial, portrait and artistic work, DIE IDA’s visual archive had outgrown her previous website. The brand lacked clarity and consistency, and the existing digital space didn’t reflect the depth or quality of her photography. She needed a cohesive identity, an intuitive site structure, and a clear way to manage her content — while preserving the emotion and personality that define her style.
After eight years of producing editorial, portrait and artistic work, DIE IDA’s visual archive had outgrown her previous website. The brand lacked clarity and consistency, and the existing digital space didn’t reflect the depth or quality of her photography. She needed a cohesive identity, an intuitive site structure, and a clear way to manage her content — while preserving the emotion and personality that define her style.
After eight years of producing editorial, portrait and artistic work, DIE IDA’s visual archive had outgrown her previous website. The brand lacked clarity and consistency, and the existing digital space didn’t reflect the depth or quality of her photography. She needed a cohesive identity, an intuitive site structure, and a clear way to manage her content — while preserving the emotion and personality that define her style.
After eight years of producing editorial, portrait and artistic work, DIE IDA’s visual archive had outgrown her previous website. The brand lacked clarity and consistency, and the existing digital space didn’t reflect the depth or quality of her photography. She needed a cohesive identity, an intuitive site structure, and a clear way to manage her content — while preserving the emotion and personality that define her style.




The Solution
The Solution
The Solution
The Solution
We developed a calm, timeless brand identity with a reduced color palette, refined typography, and subtle visual cues rooted in her photographic style. The website was rebuilt from the ground up — fully responsive, built on a CMS, and designed to highlight her work without distraction. We also supported her in structuring the archive and selecting key projects for launch. To complete the brand experience, we created business cards and printed merch (including custom tote bags), ensuring her identity was consistent across both digital and physical touchpoints.
We developed a calm, timeless brand identity with a reduced color palette, refined typography, and subtle visual cues rooted in her photographic style. The website was rebuilt from the ground up — fully responsive, built on a CMS, and designed to highlight her work without distraction. We also supported her in structuring the archive and selecting key projects for launch. To complete the brand experience, we created business cards and printed merch (including custom tote bags), ensuring her identity was consistent across both digital and physical touchpoints.
We developed a calm, timeless brand identity with a reduced color palette, refined typography, and subtle visual cues rooted in her photographic style. The website was rebuilt from the ground up — fully responsive, built on a CMS, and designed to highlight her work without distraction. We also supported her in structuring the archive and selecting key projects for launch. To complete the brand experience, we created business cards and printed merch (including custom tote bags), ensuring her identity was consistent across both digital and physical touchpoints.
We developed a calm, timeless brand identity with a reduced color palette, refined typography, and subtle visual cues rooted in her photographic style. The website was rebuilt from the ground up — fully responsive, built on a CMS, and designed to highlight her work without distraction. We also supported her in structuring the archive and selecting key projects for launch. To complete the brand experience, we created business cards and printed merch (including custom tote bags), ensuring her identity was consistent across both digital and physical touchpoints.




The Result
The Result
The Result
The Result
The new identity gave DIE IDA a brand that finally feels like her: calm, confident, and honest. Her website now presents her archive in a way that’s both clear and emotionally engaging, helping her attract new clients while staying true to her voice. With full control over her CMS and a responsive, elegant platform, her work can continue to grow — both online and off.
The new identity gave DIE IDA a brand that finally feels like her: calm, confident, and honest. Her website now presents her archive in a way that’s both clear and emotionally engaging, helping her attract new clients while staying true to her voice. With full control over her CMS and a responsive, elegant platform, her work can continue to grow — both online and off.
The new identity gave DIE IDA a brand that finally feels like her: calm, confident, and honest. Her website now presents her archive in a way that’s both clear and emotionally engaging, helping her attract new clients while staying true to her voice. With full control over her CMS and a responsive, elegant platform, her work can continue to grow — both online and off.
The new identity gave DIE IDA a brand that finally feels like her: calm, confident, and honest. Her website now presents her archive in a way that’s both clear and emotionally engaging, helping her attract new clients while staying true to her voice. With full control over her CMS and a responsive, elegant platform, her work can continue to grow — both online and off.











