Koun Coffee
Koun Coffee
Koun Coffee
Koun Coffee
Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.
Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.
Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.
Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.
Client
Client
Client
Client
Koun Coffee
Industry
Industry
Industry
Industry
Coffee
Service
Service
Service
Service
Rebranding
Packaging
Brand Identity
Web Development
Duration
Duration
Duration
Duration
continued cooperation
OverView
OverView
OverView
OverView
Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.
Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.
Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.
Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.
The Challenge
The Challenge
The Challenge
The Challenge
Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.
Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.
Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.
Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.
The Solution
The Solution
The Solution
The Solution
We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.
We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.
We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.
We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.
The Result
The Result
The Result
The Result
Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.
Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.
Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.
Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.
