Koun Coffee

Koun Coffee

Koun Coffee

Koun Coffee

Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.

Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.

Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.

Rebranding and digital presence for Koun Coffee — a bold, design-forward café concept. From logo and packaging to website and shop, we gave the brand a fresh identity with character and clarity.

Client

Client

Client

Client

Koun Coffee

Industry

Industry

Industry

Industry

Coffee

Service

Service

Service

Service

Rebranding

Packaging

Brand Identity

Web Development

Duration

Duration

Duration

Duration

continued cooperation

OverView

OverView

OverView

OverView

Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.

Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.

Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.

Koun Coffee is a specialty café known for its vibrant atmosphere and high-quality coffee. In close collaboration with owner Dominik, we redefined the entire brand — from logo and tone of voice to labels, packaging, and website. The new identity strikes a balance between clean minimalism and bold character, standing out in a crowded coffee scene without losing approachability. We developed custom illustrations for selected coffee lines, redesigned all product labels, and launched a new online shop that makes the full experience available to customers everywhere. Visual consistency was extended into physical assets like stickers, menus, and printed materials — with more to come.

The Challenge

The Challenge

The Challenge

The Challenge

Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.

Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.

Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.

Koun Coffee needed a complete rebrand — but with constraints. Certain elements (colors, vibe, core values) were already present and had to be considered. The goal: create a clean and modern design system that still stood out, felt premium, and reflected the café’s unique energy. Packaging, communication style, and digital presence all needed to be rethought — without losing the essence that customers already loved.

The Solution

The Solution

The Solution

The Solution

We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.

We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.

We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.

We developed a confident, modern identity built around a clear logo, clean typography, and a new visual tone that feels fresh but grounded. Each coffee variety received a unique label — with custom illustrations to highlight limited and specialty roasts. The new website includes a fast, intuitive online shop with strong visual design, fully responsive and easy to manage. Alongside the core identity, we defined a new brand voice and supported the café with print assets like stickers, menus, and merchandise — all contributing to a consistent and instantly recognizable brand experience.

The Result

The Result

The Result

The Result

Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.

Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.

Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.

Koun Coffee now has a brand that reflects its quality, personality, and ambition. The new design system creates strong visual recognition, while the clean yet bold packaging and logo make it stand out — both on the shelf and in the café. The website is fast, elegant, and easy to use, helping the café grow its online presence. With a strong foundation in place, our collaboration continues — evolving the brand through new ideas, new products, and new creative touchpoints.

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